Florence-Lauderdale Tourism

Located in McFarland Park, the Florence-Lauderdale Tourism $2 million Visitor Center has impressive displays and exhibits designed by Method-1, a division of ExpoDisplays of Birmingham.  These exhibits feature the area’s tourism assets, including the music heritage, Wilson Dam, the Frank Lloyd Wright-designed Rosenbaum Home and other architecture, Native American artifacts, as well as tributes to famous faces like W.C. Handy, Helen Keller, Billy Reid and Natalie Chanin.  Another highlight is a large aquarium with local fish and information on the abundant fishing that can be found on Pickwick and Wilson Lakes. 

Tourism officials broke ground on the Center in early 2013. Architect Robert Whitten was inspired by Frank Lloyd Wright’s architecture for the 7,500-square-foot building.  Both Whitten and the local contractor Parallax Building Systems utilized local vendors like Block USA, Monarch Tile and Centiva for all aspects of the design.  Award-winning wood artist and furniture maker Robin Wade provided benches, lectern and tables made of local wood.

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Latitude: 34.788242 Longitude: -87.676479 Elevation: 424 ft
the best travel advice comes from the people who live here
Angie Pierce

Seasons Open

Open year-round. Closed on Sundays

Hours Open

Monday-Friday 9 a.m. to 5 p.m. / Saturday 10 a.m. to 4 p.m.


Free admission

ADA Accessibility Notes

Wheelchair accessible

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